Social media marketing is a tough nut to crack which is why many opt for the top social media marketing company. If you delay marketing through social media for long then your competitors can be at the forefront of your potential audience’s mind. Exactly how important is social media marketing? Social media marketing builds customer loyalty, builds brand awareness, drives traffic to your website, and enables you to understand your target audience. Not convinced? Let us prove with some statistics.
Some statistics to illustrate the power of social media marketing
Why should you even think of collaborating with the top social media marketing company for your marketing campaigns? Here’s why.
More than 72% of companies use the data curated from social media to make their business decisions. Social media marketing enables businesses to stay ahead of their competition and win their customers.
Nearly 80% of people who had a positive interaction with a brand on social media are eager to connect to that business and buy from it. This shows how a proper social media campaign can make customers loyal and encourage new customers to purchase from the business.
Over 40% of people are finding products and services they need with the help of social media. This number is expected to increase in the future as more people connect to social media and use it to discover brands.
Who should work with a social media marketing agency?
Working with a social media marketing agency isn’t for every business because not every business may need it. Some may already have experts in-house. However, there are certain times during which it is best to choose a top social media marketing company. For example, if you do not see substantial results with your current social media marketing campaigns, then perhaps it is time to work with an agency. You may want to work with an agency when you are new to social media marketing and don’t know how to properly measure the results of marketing through social media channels.
Social media marketing is also for those businesses who would rather allocate budget to an experienced group of social media marketers rather than spend time and money on training new employees. Training takes time and effort which is why many businesses who have the budget should opt for a good social media marketing agency instead as it provides value for money. Social media marketing is no walk in the park which is why trusting an agency that has seasoned experts is the route to take for best and quick results.
But how do you find the best social media marketing agency that aligns with your business goals?
How to find the best social media marketing agency?
When you are selecting the top social media marketing company, make sure you look for these three things in particular.
Expertise
What distinguishes a stellar social media marketing agency from an average agency is the level of expertise. When searching for an agency, you want to make sure you look at the experience of the experts and what type of projects they have handled in the past. You can search for this on the agency website. If the agency does not mention it on their website, then contact them to get as many details as possible about the expertise. Expertise is a crucial deciding factor because only with experience comes the best understanding of social media marketing.
Customized services
You must look for an agency that is known to provide customized services. A single social media marketing campaign doesn’t exist that works for every business. A variety of campaigns are required. When searching for a marketing agency, ensure that you know the types of services they provide because they should provide customized services. Such an agency is more likely to take time to understand your vision and goals before customizing campaigns that suit your business model. You can speak to the agency beforehand to ensure this is the case.
Result-oriented
The social media marketing agency must be result-oriented because you don’t want to wait forever for the results to start showing. This doesn’t mean you must go after an agency that promises instant results because that is practically and realistically impossible. While social media marketing campaigns can take a bit of time, you still want to look for an agency that is passionate about the results of your campaigns. After all, you are marketing because of the results that the marketing will provide. You can speak to the agency about how they ensure they are result-oriented.
Why Hythe Solutions?
Hythe Solutions is a top social media marketing company that takes the time to understand your goals before creating customized campaigns so you get the results at the earliest. The agency has years of expertise in creating social media marketing campaigns that have proven to work for various businesses. Whether you are a start-up or an enterprise, talk to Hythe Solutions experts to see how you can improve and excel on social media.